With experience from some of the world’s top football clubs, law firms and financial institutions, our multi disciplinary, multilingual, multicultural team are a formidable asset to our brand.

We value our people as much we value our clients; it is our clients and our people that make our business.

Headquartered in London, our team and our networks extend across the globe to bases in Abu Dhabi, Brazil, Geneva and the British Virgin Islands. Our aim: to fund the future of sport across the Globe.

Our team has a unique blend of experience that enables us to understand the political, commercial and sporting needs of, and investment in, the sporting space and its consumers – the fans.

The Sport Capital team has decades of experience in sports, law, finance, private equity, PR, media, IT, re-engineering and construction, commerce and operations. Our unique mix of talents enables us to create innovative solutions for our clients.

From scouting an emerging talent in Brasil to acquiring a club or building a new stadium, we have the unique skillset you’d expect from an independent sports investment group.

With this global network and its existing presence in multiple territories Sport Capital specialises in the rapid growth and internationalisation of its portfolio companies.

We operate as an investor and incubator providing start-ups and established businesses in the sport sector with financial capital, international strategic and commercial expertise, as well as world class leadership.

We also invest in and work with businesses and organisations across the sports landscape from leagues & federations, to clubs and tech businesses.


Sport Capital is an independent sports investment group specialising in providing funding and advice for sports across the globe. Sport Capital acts as a bridge between the commercial sports world and the financial institutions and entrepreneurs that want to invest in sport.


Sport Capital strives to achieve industry-leading performance to secure growth in our investments and in our clients’ businesses. To do this we leverage our deep industry insight, strategic vision and investment intelligence; hallmarks of our brand and our approach.


We provide finance for the acquisition of sport clubs, stadia, players and operations; our aim is to co-invest alongside those we introduce. From introducing those seeking investments to those offering opportunity, providing commercial advice to investors and strategic consultancy to those looking for investment, we play an active role in the businesses we advise to drive them forward and secure sustainable growth. We provide buy-side and sell-side advisory, as well as advising on commercialisation, sponsorship, and restructuring. Our client base is a global one across the financial and sporting investment space.

/ Recent Investments, Clients & Deals

A portfolio of our recent investments

Leeds United
Premier League Club
English Championship Club
Brasil Serie A
Leading English Rugby Club
Stadium acquisition
Leeds Ladies FC
/ Our Services
Media & Technology
Media rights
Channel content
App development & technology
Corporate Finance
Buy & Sell Side M&A
Due Diligence
Restructuring, Fundraising, Valuation
Marketing & commercial partnerships
Supplier & operational management
Player management
Contract negotiations
Endorsements and sponsorships
Merchandising and licensing
Specialist financial planning
Public relations and media management
/ Our Team

Some of our team members

David Haigh
Adam Charlston
Joey Smirnov
/ Partners

Our recent partnerships


71-75, Shelton Street
Covent Garden
London, WC2H 9JQ
United Kingdom